World Poker Tour
Poker. People.
The city after dark.
♠01
WPT already has the tour cred. Our opportunity is to make the tour stops a must-do event for major cities across North America.
Today, tour stops largely operate as individual events. The opportunity is to create connective tissue between them.
But the connective tissue we bring doesn’t have to just be competitive. It can be cultural.
Thirty stops. Thirty opportunities to make WPT show up as a desirable night out.
♥02
The Goal:
Evolve WPT as a cultural event platform
WPT doesn’t need 30 poker tournaments that people might attend.
It needs one cultural property people want to follow into 30 cities.
We don’t want WPT to feel like a tournament with a party attached.
It should feel like the party everyone wants into… with a poker tournament happening to be unfolding in the middle of it.
♦03
You don’t need to understand poker to have a great night. But by the time you leave, you’ll understand why people love it.
The 80/20 split ensures people walk in and immediately think
“Oh, this is way different than other poker tournaments.”
♣04
The look & feel is less:
Casino green felt + gold + black + playing cards everywhere
And more:
Members club × nightlife × fashion editorial × luxury sport
Flash photography, red carpet candids, cigarettes-without-cigarettes energy, dirty martinis, mirrored surfaces, velvet ropes, cool type, candid people, chips/cards used as occasional graphic devices rather than the entire visual vocabulary.
Poker should feel dangerous, glamorous, social and slightly mischievous – not like a corporate casino ballroom.
♠05
A creative wrapper that connects WPT’s live events and content from city to city.
Recommended Platform:
Poker is the starting point. The city becomes part of the experience.
The Night Game gives WPT one recurring platform that can flex across nightlife, hospitality, culture and content at every stop.
Poker. People. The city after dark.
Alternative Territories
A traveling WPT clubhouse that becomes the home base at every stop. Part hospitality, part content studio, part gathering place.
A more culture-forward expression of WPT built around personality, style, access and the social side of poker.
All in on the city.All in on the night.All in with WPT
One platform. A different expression in every city.
♥06
Event Elements: 01 / 07
Poker is at the center. The night happens around it.
Programming doesn’t stop when the cards are dealt.
The tournament lives inside a real nightlife experience giving the guests a reason to stay, participate and socialize whether or not they’re following every hand.
What fills the room
DJ, food, custom drinks, VIP hosting, creators and talent, roaming photographers, fashionable people, partner moments.
Poker brings people in. The night keeps them there.
Event Elements 02 / 07
One recognizable format that can flex from the biggest WPT events to every stop on the tour.
One table built to feel like the center of the room.
At major streamed events, this is the centerpiece.
At every stop, fill this table with people who represent the city.
Chef. Athlete. Musician. Creator. Youtuber/Streamer. Founder. Nightlife personality. Poker Pro.
Who runs this city?
Playful. Local. Built for content.
A recurring format that gives every stop its own cast.
The hero table gives WPT a stage. The city table gives every stop a cast.
Event Elements: 03 / 07
A cocktail bar built around one of poker’s oldest skills: reading people.
A natural home for beverage partners built into the experience.
Event Elements: 04 / 07
Think confession booth meets content studio.
A simple, repeatable setup where players, personalities and guests answer short prompts designed to reveal the person beyond the game.
Prompts
The Output
Short, social-first clips built around personality, not just poker.
One booth. Dozens of voices.
A repeatable way to build characters at every stop.
Event Elements: 05 / 07
A run of quick, low-stakes challenges that turns poker’s prop-bet culture into something anyone can play.
How it works
Small challenge stations live throughout the venue.
Each one starts with a simple question:
CAN YOU DO IT? CAN YOU CALL IT? CAN YOU BEAT IT?
No real-money wagering required.
Just the psychology, language and competitive energy of a great prop bet.
Event Elements: 06 / 07
A casual, zero-intimidation poker table built for people who don’t think poker is for them.
The Hook:
Learn enough poker to survive the night
Pick Up the Basics:
How It Works:
Drop in for 10-15 minutes. A host teaches one simple concept, then puts it into play at the table.
VERY CASUAL. VERY SOCIAL. NO SEMINAR. NO PRESSURE.
The goal isn’t to create serious poker players. It’s to make the table feel like it’s for everyone.
Event Elements: 07 / 07
ONE COLLAB THAT COULD ONLY HAPPEN HERE
At every stop, WPT partners with a local brand, personality, institution, or cultural voice to make the experience feel native to the city.
What it could look like:
The Collab:
WPT x [Local Icon]
A repeatable idea with a different expression in every city, giving local press, creators, and communities a reason to care.
♦07
With 30 total stops, all thirty are culture-first and locally programmed, with content captured onsite and distributed on social and digital channels after each city wraps, driving toward the next stop on the tour.
Five cities will include all of the above, plus broadcast-scale entertainment and content.
Live-streamed stops are up-levelled with:
The livestream itself starts and ends beyond just card play. We’d capture arrivals, hosted segments, table intros, party moments, interviews, creator-first challenges, a DJ set, and the big win.
Constantly returning to poker, but the content has rhythm.
♣08
More than just hiring poker influencers to promote the poker tournament, we’re casting the attendees to join us in the room.
The job of talent is partly distribution, but also partly making the room look like someplace people want to be.
In each city, we’d invite a mix of people whose audiences represent the cultural identity of each market: food. Fashion. Music. Sports. Comedy. Lifestyle. Gaming. And yes, some poker.
And they wouldn’t all be standing around filming ads.
That makes the earned social output feel more earned than manufactured.
♠09
Every Stop Should Give People a Reason to Care About the Next One
The job of every stop: hand the audience to the next
♥10
Every stop markets the next stop.
Make it desirable.
Make it feel unavoidable.
Make one night feed the next.
♦11
60-second rapid fire to reveal the person behind the player.
Fast binary hot takes. Pick a side. No hedging.
Two stories. One bluff. Can you call it?
One question: “What are you all in on right now?”
The final word on the night: wins, losses, surprises.
Local predictions, hot takes + culture bets.
Unexpected creator + player pairings at the table.
♣12
THE NIGHT GAME gives WPT a recognizable experience people can follow from city to city with a local cast, a local expression and a reason to come back for the next stop.
Poker is the starting point.
The night is what makes it bigger.
